Overview
Marketing Director Overview:
This is a unique and exciting opportunity to build something new . We are looking for an experienced and strategic Head of Marketing to lead a newly formed, full-stack marketing function that will operate independently from the wider corporate marketing team.
While part of a larger organisation, this marketing team will run as its own unit — with its own brand identity, website, social channels, and go-to-market approach — focused exclusively on promoting our technology solutions for the education sector, both in the UK and internationally.
Leadership & Strategy
- Define and execute the overall marketing strategy to drive awareness, demand, and customer loyalty across key education segments: UK state and independent schools, and international schools.
- Lead and inspire a multidisciplinary marketing team across digital, demand generation, events, comms/PR/social, product marketing, and content.
- Set clear KPIs and manage performance to deliver against commercial and brand objectives.
Change & Transformation
- Oversee the delivery of a new dedicated website, brand identity, and marketing infrastructure.
- Lead complex projects such as site migrations and channel stand-up (e.g. new social and comms platforms), ensuring minimal disruption and maximum impact.
- Champion change management across the team, fostering a culture of adaptability, resilience, and innovation during a significant transition period.
Brand & Content
- Establish and grow a compelling brand presence in the education sector, tailored to the unique needs of each sub-audience.
- Drive content strategy across all stages of the funnel, ensuring relevance, engagement, and alignment with buyer needs.
Pipeline & Growth
- Collaborate with sales to design and implement demand generation programmes that fuel pipeline growth and conversion.
- Use data and insight to refine messaging, optimise campaigns, and improve ROI across channels.
Customer Engagement
- Work cross-functionally to develop marketing programmes that retain and nurture existing customers, with a focus on cross-sell, upsell, and customer advocacy.
- Ensure consistent, high-quality communication and engagement throughout the customer lifecycle.
Stakeholder Management
- Act as the senior marketing voice within the business unit, reporting to leadership and working closely with product, sales, and customer success teams.
- Maintain a strong connection to the central marketing function to ensure brand alignment and knowledge-sharing where appropriate.
About You
Essential Experience:
- Proven senior marketing leadership experience with responsibility for the full marketing mix.
- A track record of leading high-performing teams across a range of marketing disciplines.
- Experience managing marketing change projects — including brand creation, website launches/migrations, and channel spin-outs.
- Strong background in B2B demand generation, ideally in tech/SaaS.
- Ability to balance strategic thinking with hands-on delivery in a fast-paced environment.
- Comfortable navigating ambiguity and bringing clarity and structure to new challenges.
- Collaborative leader who can operate in a matrixed organisation while owning a distinct marketing function.
Desirable:
- Experience marketing to the education sector (UK and/or international).
- Familiarity with CRM and marketing automation tools (e.g. Salesforce, HubSpot, Marketo).
- Experience of running a marketing function akin to an in-house agency or start-up environment.
What We Offer
- The opportunity to shape a new marketing function from the ground up.
- A key leadership role with a high degree of autonomy and influence.
- A dynamic environment where entrepreneurial thinking is valued.
Salary:
Location: Leeds
