Overview
Paid Media D2C Specialist – New York, 10019, United States of America
How we LEAD:
Universal Music Group is seeking an Paid Media D2C Specialist to support D2C activity for artists and brand properties at a global scale. This is a permanent, full-time position. Artist success is our ultimate metric, and what drives our mindset, skillset, and company culture. The ideal candidate for this position is passionate about the ever-changing advertising landscape and about MUSIC! We are looking for someone who is highly knowledgeable on all digital advertising outlets including paid search, social, programmatic, display, video, mobile as well as emerging media and new technology platforms. The ideal candidate has experience with retail and direct-to-consumer brands and building full-funnel campaigns with a particular focus on performance marketing. They’re able to communicate strategy effectively and simply, can think well on their feet, and manage a heavy workload. Huge plus if you have experience storytelling and sharing results in a digestible way.
How you’ll CREATE:
- Setup and customize full funnel paid media campaigns across a variety of channels (social, google, programmatic etc)
- Experience building ad reports for various levels of the business, including senior executive stakeholders
- Identify target audiences and analyze their characteristics, behaviors, and media habits. Experience with a customer data platform considered an asset.
- Build custom audiences and data sets for every artist campaign, targeting DSPs, audience growth KPIs, etc.
- Able to think critically and understand trends/customized audience targeting tactics. No cookie-cutter strategy
- Manage and track approved media budgets for 100+ campaigns every quarter, with 6-7 figure amounts.
- Research trends, innovations, and changes that affect media buying, while always staying in “beta mode” to constantly evolve and test new tactics (aka “R&D”)
- Implement test initiatives and report findings in clear/concise manner
- Understand pixel implementation on websites for data collection and conversion tracking, and help build new infrastructure that ties into audience measurement.
- Understand the full marketing/advertising funnel and how to work across all areas.
Bring your VIBE:
- Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, or communications preferred
- 3+ years media-related/agency experience and media planning/buying; traditional media buying (TV, Radio, Print & OOH) and retail or entertainment industry experience a big plus.
- Confidence in written and verbal communication skills in client-facing environment
- Experience buying through Facebook, Google AdWords, TikTok, Twitter, Snapchat and other DSPs
- Understanding of Google Merchant Center, Google Tag Manager, Facebook Catalog Manager, TikTok Catalog Manager, and Shopify
- Proficiency in Keynote, Word, Excel, PowerPoint, and Canva with ability to build compelling reports detailing campaign successes, ROI and learnings.
- Experience with DoubleClick, Google Analytics, Looker Studio, Linkfire, Meltwater, Chart Metric, Social Media Sound Analytics platforms, Big Query, Datorama, etc.
- Experience driving eCommerce revenue growth and online lead generation with paid media
- Passionate music fan with insight into different music fandoms, how fans engage/interact online, CRM tactics, audience building/lead-gen strategy – all a huge plus.
