Overview
Area Sales Manager East of England – United Kingdom
Job Title: Area Sales Manager – NAF Equine and Pet.
Location: UK – Norfolk, Suffolk, Essex – field based role
Contract: Permanent, Monday to Friday
Package includes Salary £33,000 a year, plus quarterly bonus incentives, and flexible benefits that support your development, wellbeing, and everyday life.
Are you passionate about horses and the equestrian lifestyle? Are you looking for an opportunity to work with a market-leading brand that shares your love for equines and pets? If so, we have an exciting opportunity that could be your perfect fit!
At NAF, we lead the way in equine nutrition and care. Our mission is to improve the health and well-being of horses and pets through our innovative products and exceptional customer service.
Some key responsibilities will include:
- Represent the brand: You’ll be the primary point of contact for our customers in Norfolk, Suffolk, and Essex, building relationships and providing expert support and nutritional advice – Full product training will be provided.
- Support Sales: Your role will involve seeking out new business opportunities and managing existing accounts to ensure our products are well-represented both in-store and online.
- Stock Management: Conduct monthly stocktaking, manage replenishments, and keep our product lines well-stocked working with high levels of accuracy for invoice management.
- Training and Merchandising: Provide engaging training sessions and merchandising support to help our customers.
- Events and Trade Shows: Represent NAF at customer events, open days, and trade shows to promote our brand and products.
- Monitor the Market: Keep an eye on competitor activity and market trends, and report back with valuable insights.
Skills and Experience
We encourage you to apply even if your experience doesn’t exactly match the job description. Your skills and motivation are what truly matter to us. We value our diverse workforce and believe that our inclusive culture creates an environment where everyone can thrive.
- Genuine interest in horses and the equestrian industry.
- Full clean UK driving licence.
- Excellent customer service and relationship building skills with the ability to support customers and generate sales.
Location
This is a field-based role where you will cover approximately 60 customers across Norfolk, Suffolk, and Essex therefore for this role we can be flexible on your location. Daily travel is required in this role.
Where growth meets purpose
What sets us apart is how we delight our customers – and that’s because of great people like you. People with different life experiences who share common values. Together, we’re shaping a world where responsible nutrition is accessible to all. With a big goal comes equally big opportunities to make a career that truly feels like your own. As a team we’re collaborative, purpose-driven and encourage trying new ideas. We also find ways to nourish your individual journey, so everyone can feel proud of the difference that they make in their own way.
We’re thrilled to share that AB Agri has been recognised as one of The Times Top 50 Employers for Gender Equality 2025. This is a proud moment for us all. It highlights the real progress we’ve made to build a workplace that is inclusive, supportive, and fair for everyone. Over the last 5 years we have rebuilt our talent management practices, from inclusive hiring, to transparent pay frameworks, flexible work, and the momentum of our Employee Network Groups. Our actions are embedding inclusion at the heart of how we operate and creating a culture where people can be themselves
As a Disability Confident employer, we’re committed to ensuring our application and recruitment processes work for everyone so if you need any additional support (like alternative formats for your application, bringing a support dog to the offices, a sign language interpreter – or anything else) just let us know.
About the Company
The Future is Five Star
When you join us, you’ll do meaningful work and be rewarded fairly for it. From annual salary reviews, ongoing career development and enhanced family, financial and wellbeing benefits – these are just some of the ways we reward you – from day one.
About us
NAF is the leading equine supplement brand in the UK. We are quickly becoming the first choice for horse owners and riders in Europe because we are passionate about our products and passionate about our animals. Our mantra is “for the good of every horse” and this is lived through our customers being owners and riders at all levels and in all disciplines across the UK and Europe.
We’re part of AB Agri, the agricultural division of Associated British Foods (ABF plc) and we’re passionate about feeding the world responsibly and affordably by making quality animal feed, creating nutrition and technology-based products, and offering data services for the agri-food industry.
Application Notes
We hope you feel that AB Agri is somewhere you can thrive and so we’d love to hear from you. We get a lot of applications for our roles and sometimes need to close the process early so register your details and upload your CV via our careers website as soon as you can – it will only take a few minutes.
When you do, we’ll ask you some equal opportunities questions just to ensure our recruitment process is inclusive – or show us areas we can improve. This information is anonymised, separate from your application and is never seen by the hiring panel. You can choose not to answer these questions and this won’t affect your application.
Apply today or contact our recruitment team for more information.
Agencies and media sales
AB Agri group politely requests no contact from recruitment agencies or media sales. We don’t accept speculative CVs from recruitment agencies nor accept the fees associated with them
