Overview

Data Science and Insight Lead – Newcastle Upon Tyne, Tyne and Wear

  • This is a full-time role, however flexibility in this will be considered
  • We know that having a work-life balance is important, so we offer our colleagues as much flexibility as possible in line with the needs of their role
  • The base location for this role is Greggs House, Quorum Business Park, Newcastle Upon Tyne, NE12 8BU

Main Responsibilities

Understand our customers 

  • Lead the development of customer insight, helping us better understand customer behaviour and the factors that drive loyalty, frequency and spend
  • Identify trends, opportunities and risks within customer data, turning insight into clear business recommendations
  • Uncover the true drivers of customer and business performance, enabling confident, data-led decision making
  • Use experimentation and analysis to understand the impact of marketing, pricing and commercial initiatives

Drive customer and commercial performance 

  • Use customer insight, predictive modelling and advanced analytics to identify opportunities to improve customer engagement, retention and business performance
  • Develop approaches that enable more personalised customer experiences and communications
  • Help shape decisions that drive customer loyalty, increase visit frequency and support sustainable growth

Influence decision-making across the business 

  • Translate complex analysis into clear, actionable recommendations that influence senior stakeholders across Marketing, Commercial, Digital, Retail and Finance
  • Partner with business leaders to ensure customer insight is at the heart of strategic and commercial decision-making
  • Champion a customer-led approach, helping teams across Greggs make the most of our customer data

Lead and develop capability 

  • Lead, coach and develop a high-performing team, creating an environment where colleagues can thrive and deliver their best work
  • Foster a culture of curiosity, continuous improvement and innovation
  • Keep abreast of emerging trends and opportunities in customer insight, analytics and data science

Ideal Candidate

You will fit right into this role if you: 

  • Have extensive experience analysing customer, transactional and digital data to understand customer behaviour and drive commercial decision-making
  • Have a proven track record of using customer analytics techniques such as segmentation, retention analysis, customer lifetime value (CLV), churn modelling and cohort analysis to deliver measurable business impact
  • Can confidently translate complex data into clear recommendations, influencing senior stakeholders and challenging business decisions where appropriate
  • Have hands-on experience designing and evaluating experiments, with a strong understanding of A/B testing, statistical significance and measuring true business impact
  • Are highly proficient in SQL and comfortable working with large, complex customer datasets to uncover insight and answer business-critical questions
  • Have experience building dashboards and reporting that enable stakeholders to track performance and make informed decisions
  • Can balance analytical rigour with commercial pragmatism, knowing when further analysis is needed and when the business needs a recommendation
  • Have experience working with customer data in a retail, loyalty, subscription, digital product or similarly customer-focused environment
  • Have successfully led, coached and developed high-performing analytics, insight or data science teams
  • Hold a degree, or equivalent qualification, in a numerate or analytical discipline

It would be great if you also have… 

  • Experience with predictive modelling, including propensity, churn, customer value or next-best-action modelling
  • Experience using Python or R to support advanced analytics and data science activities
  • Knowledge of CRM platforms, customer engagement tools and app analytics platforms
  • Experience working with cloud-based data platforms such as Snowflake, BigQuery or Databricks
  • An understanding of marketing effectiveness, attribution or incrementality measurement

 

Before you apply -
Register now and turn on alerts for jobs like this!

  • To apply for this position, receive job notifications and manage your applications, click "Register with Diversity Jobs Group".
  • To apply for this position without registering, click "Apply with Customer".

By registering you agree to our terms and conditions.

Apply with Customer

IMPORTANT: Before applying for this role, please make sure you have the right to work in the country where the role is based. Unless it clearly stipulates within in the job advert above that the hiring company is looking to or able to sponsor applicants it is deemed that the hiring employer will only consider applications from those able to comply with and work in the country where the role is based.