Overview
GMM Veet Innovation & EU/EM (Slough, Berkshire, GB, SL1 1DT)
We are Reckitt
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Category Growth Organisation
Category Growth Organization is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with Ramp;D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.With the scale of our 2500 marketing community – alongside our leading-edge Category Growth Organization Academy – your opportunities to grow and upskill will be extensive.
About the role
This position is responsible for driving Global Innovation for our Intimate Wellness:
- Support the development of the strategic 3yr plan and GSM with diagnostics and analysis.
- Ensure powerful consumer insights fuel our Equity and Pipeline.
- Lead brand footprint, guidelines, design work.
- Lead the development and validation of key innovation initiatives.
- Lead large scale project and work closely with functional teams to deliver projects until IC.
Your responsibilities
OVERALL:
- Key partner for the GBD and CAP teams and Creative AOR to ensure execution of Brand Footprint and Guidelines in all Creative & Comms work.
- Key partner with the I&A consumer insights, Design Digital and Media teams to fuel our Equity, GSM and Innovation strategy.
- Key partner with cross-functional and CAP teams to ensure delivery of innovation on time and to quality.
Strategy
- Supports the development of the strategic 3yr plan and GSM with diagnostics and analysis.
- Curate a live bank of powerful consumer & performance insights to fuel our Equity, Creative & Comms as well as our Innovation pipeline
- Supports masterplans per region to deliver sufficiency of innovation to deliver growth targets.
Brand Footprint and Guidelines
- Own Brand Footprint, deploying across the organisation.
- Develop and deploy Brand Guidelines, Brand Playbook, DBA & Brand World, and Target Audience
- Develop and deploy Comms/Media GSM.
- Leads key projects: refresh, updates and redesigns
Innovation
- Align Innovation Priorities across Categories and Key CMUs via CSCs.
- Develop Concepts for Existing and New Products in line with innovation priorities.
- Set Product, Packaging, Claim, and Pricing Strategy for all innovation.
- Lead and develop ECOM first projects.
- Oversee Innovation Development and Stage-gate Approvals through to IC.
- Ensure Sustainability full embedded in all our innovations, sufficient to deliver category targets.
- I&A Validation – Reco and execute all consumer requirements (incl budgets) and action accordingly across multi markets (I&A).
- Development of Master pack designs for EPDs and NPDs. Mandatory to come as a 4 languages compliant design.
Base Business Continuity
- Drive the Productivity pipeline on product and packaging (GM Enhancement programs) from ideation to implementation
- Maintenance of base formulations and claims with respect to changing regulations or guidelines
Org. and Talent
- Active leader within the Global CGO team – exciting all teams and wider org. on the power of our brands.
- Ensure we have strong talents in all key markets – supporting them with the tools and capabilities they need to outperform.
The experience we're looking for
- Marketing experience: must be able to demonstrate high marketing skills developed within the FMCG environment.
- Superior strategic thinking skills and ability to support the execution of brand strategy.
- Performance management, commercial acumen, P&L understanding
- Ability to leverage data and analytics to uncover trends and insights that guide strategic decisions
- Experience in growing brands and categories
- Innovation Experience: must be able to demonstrate high skills in innovation development and delivery
- Idea generation and validation
- Project management and delivery
- Cross-organisation leadership
- Brand Equity Experience: must be able to demonstrate Brand Equity skills developed within the FMCG environment
The skills for success
Consumer Insights, Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, Product sustainability, NEW Product Development, Storytelling, Creativity, Marketing optimisation, Digital Marketing, Brand activation, Commercial acumen, Collaboration, P&L management.
What we offer
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
Equality
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
